How Important is Web Design For a Real Estate Company?

Just how important is web design for a real estate company? Can one survive without a top quality website? Is there an alternative, for example just being listed in some directories? Well I say there is no alternative. For such a company a high class website is absolutely vital from day one. Looking at the ‘product’ on sale in real estate listings and it is a high priced product. But, the real estate company is not just selling properties, it is selling itself.

Take any other website selling a product these days. They approach a supplier of the products and place an order. The supplier will almost say yes to supplying the product as the business in question is paying them for the goods. But, not a real estate company. Here the person with the goods is the seller of the house. It is the supplier that is going to be paying for the goods to be sold and the real estate company that collects, the roles are reversed. For this reason it is absolutely necessary that the real estate company does a good job selling itself.

These days it is so easy to find properties for sale online that it is likely that most people are going to perform initial services on the internet, from work or home. Most of the results will turn up through the large consolidation directories showing many agent’s portfolios, but when the buyer is interested they will then visit the agent’s website hoping for more information.

This is information such as full descriptions, plenty of photographs, floor plans, details about the local area and maybe even videos of the property. A veritable collection of information stored on the agent’s website ready to browse through and to make that decision as to whether to view. Information that has to excite the potential customer so that they arrive at the property keen to buy, rather than bore them and maybe make them not even want to visit.

This is a lot of information for a website to contain and it has to be well organised, easy to find and easy to load. The real estate company needs to be able to maintain this information to grab potential buyers to clinch the deal. If the website design is not good enough and the site looks below standard or cannot carry the required features, then this is going to harm the business, maybe even making the real estate company fold.

A website is, for a real estate company, a window into the properties that it has for sale. It will make finding the required property simple and allow for viewing plenty of details. It should give both buyers and sellers the confidence to pick up the phone and contact the agent, either to make a viewing or to instruct a new potential sales property.

A website is an essential. And the web design behind that site is very important to make sure that it sells not only the houses, but also the services of the real estate company.

What Real Estate Companies Serve Paradise Valley?

A wide variety of real estate companies list Paradise Valley as part of their service area on their website. The reality of the situation, however, is that relatively few of them actually have sold a property in the past year, if ever. The Paradise Valley real estate market is a higher end market with most sales exceeding $1 million. Some sales exceed $5 million and there is an occasional sale of over $10 million. The potential to generate an enormous commission obviously attracts virtually every agent with a real estate license to salivate over the prospect of listing a real estate in P.V. It is not unlike an agent in an outlying area of Los Angeles dreaming of the day they sell a mega-mansion in Beverly Hills or Malibu.

Because no real estate offices are physically located in primarily residentially-zoned P.V., you have to look to Scottsdale or Phoenix for the location of most real estate companies serving Paradise Valley. Some offices on Scottsdale Road are literally a softball’s throw away from town limits and even in some cases share the same 85253 zip code. At the same time, real estate companies located around 32nd and Camelback or 44th and Camelback are an extremely short drive of under 5 minutes to cross over the Town of PV town border. Because many agents work from home offices or spend relatively little time at their company office, it is quite possible that a realty company even slightly further away might have a wide variety of agents that live in and work the PV market.

The best way to determine the companies that serve the Paradise Valley market is to look at who actually sold properties in the past year. Looking at 2012, there were 450 single family residences sold in PV. Many of these homes were sold by mega-brokerages that have tons of agents all over the Valley. These include companies like Coldwell Banker Residential Brokerage, HomeSmart International, Realty Executives, Realty ONE Group, RE/MAX Fine Properties, RE/MAX Excalibur Realty, Keller Williams Sonoran Living, Russ Lyon Sotheby’s International Realty, and West USA Realty. Smaller brokerages that exclusive concentrate on the high end areas of Phoenix such as Walt Danley Realty and Sandra Wilken Luxury Properties also make the list. Other large brokerages with some business in PV include companies like DPR Realty and Those Calloways. Beyond that, there are a wide variety of real estate companies that have some business in PV including everyone from Arizona Best Real Estate to Congress Realty to REO-specialist R.O.I. Properties to various other Keller Williams franchises.

Dealing With A Real Estate Company: What Possible Benefits Can You Get?

The real estate market undeniably becomes competitive as the days pass by. There are varieties of homes being advertised for sale and the prices greatly differs too in consideration of the features and location of the property. While many home buyers would want to embark on their own house hunting adventures, there can be some complications. Working with a real estate company is one of the most efficient ways by which home buyers can get multiple benefits towards the realization of home ownership. Here are some of them.

A real estate company employs agents that have a specialization or two.

For real estate companies to be reputable, they are employing agents who do not only possess professional certificates in the field. They also build a team composed of professionals who have double certifications. Some are also property managers, financing specialists, home stagers, and interior decorators. It’s like a one-stop shop filled with experts in a variety of home-buying and home-selling related processes.

More than finding professionals, you’ll find new friends!

Companies in the real estate market train their agents to be professionals of the highest standards and etiquette. You are not only dealing with professionals and experts. You are actually building relationships with your new-found friends. Yes, they’ll treat you as one before even considering you as a client.

You’ll get all pertinent information about a house being sold.

In order for you to buy a house that suits not only your budget but also your needs and preferences too, you have to be dealing with honest persons. Inside a real estate company, you’ll come across people that are straightforward and honest. Hiding information is not an inclusion in their moral and professional vocabularies. You’ll be presented with both the strengths and weaknesses of the property and help you weigh them to your advantage.

Be educated too!

To help you understand what you are embarking on, the professionals within a real estate company will guide you step by step. They will explain the importance of every process involved in buying a house. Difficult terminologies or those in vague are made easier through their brief yet clear explanations.

Buying a house may be difficult particularly if it is a first time endeavor. Working with a reliable and reputable real estate company will not only give you the above benefits. You will also realize your dream of owning a house in the least amount of stress possible.

Comparing Real Estate Companies – How to Decide Between Companies

Choosing which company to use in a real estate transaction can be difficult. After all, on the surface at least, most offer similar services and will often present themselves in similar ways. That doesn’t mean that you should go with the first one you find though, as there are plenty of ways that real estate companies can be judged beyond what is on the surface.

Track Record

The first thing that you should look at when speaking to any real estate company is their track record. Do they have documented proof that they are able to offer the services that the claim? Have they worked with properties similar to the one you’re enquiring about? Does the company have any accreditation or has it won any awards for their standards of service.

All of these are important questions and can help you separate the wheat from the chaff. Even little signs, such as how many properties the company are currently advertising for sale, can be a big indicator of the quality of their services.


Speaking to a real estate company is one thing. You will simply be getting the information they want to present to you in the way they wish to present it. To find a less biased or sales oriented opinion it is best to seek out those who have used the company in the past to find out what they think of the services they received.

Word of mouth is one of the most powerful marketing tools around and can play a huge part in a person’s decision. Any real estate company that is not able to offer testimonials or is otherwise unwilling to put you in contact with previous or current clients may be worried about poor word of mouth, which could help make your decision for you.

Pretend to be a Customer

This tip is especially useful if you are looking to use the estate agent to sell a home. Before making contact with them as a potential seller, go in to their premises as a pretend buyer. Start browsing the properties that they are currently advertising and what to see how the people in the office to react to you.

What you are looking for here are signs that the company exhibits a certain level of professionalism or employs sales tactics that you would like to have used on your own property. Much of this will be down to personal preference but it is fairly easy to conclude that any company that doesn’t acknowledge your interest or is so overbearing that you feel dissuaded from a purchase is going to be a bad choice.

Check the Website

Most real estate companies, even local ones, will have a website that they use to advertise the properties they are offering. Check out the site to get an idea of how they sell a property. What do the photos look like? Is the information presented adequate? Most importantly, do you think the site is professional enough to attract a buyer?

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Thank you for reading.

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What to Look For In a Los Angeles Real Estate Company

Each year, a large number of American homeowners decide to sell their homes. If you are one of those homeowners, have you already sold your home? If not, what method of selling do you plan on selecting? Many homeowners are under the misconception that selling their home without professional assistance will return a higher profit.

If you live in or around the Los Angeles area, you may want to consider seeking professional assistance from a Los Angeles real estate company. Real estate companies are usually a collection of agents who specialize in offering assistance to homeowner’s who are looking to sell their home. If you are interested in seeking assistance from a Los Angeles real estate company, you have a number of ways to find the perfect company.

If you live in the Los Angeles area, you can use your local phone book to find a number of local real estate companies. To find the perfect Los Angeles real estate company, it is advised that you speak to a number of real estate agents. This means that you should contact multiple real estate companies. In your local phone book, these companies should be listed under the heading of real estate.

In addition to using your local phone book, you can also use the internet to find the contact information of multiple real estate companies in or around the Los Angeles area. There are a large number of online business directories and online phone books. You can easily use these resources to find a number of local real estate agents.

It is also possible that you could find a local real estate company’s online website. These online websites can most easily be found by performing a standard internet search. You can search for a specific real estate company or you search for companies located specifically in the Los Angeles area. Whichever online search method you choose, you should be provided with a large number of results.

Before deciding on a particular Los Angeles real estate company, you are encouraged to meet the agent or agents that you will be working with. When meeting these individuals, you are encouraged to examine their customer service skills, along with their training and experience selling real estate. An agent’s customer service skills and real estate training is vital to the successful sale of your home.

When examining a particular real estate company or agent, you will also need to determine their method of payment. Most real estate companies will receive their fees based on a preset commission percentage. The exact dollar amount of this percentage will be determined after your home has sold. With the proper amount of research, it is possible to find a Los Angeles real estate company that only requests a one percent commission.

Taking the time to find and examine a number of real estate companies in the Los Angeles area is the best way to ensure you are getting what you pay for. Why settle for second best, especially when with a little bit of time and research you can find the best real estate company in the Los Angeles area?